Affected by the new crown epidemic, China's social home consumption has undergone significant changes, new consumption models have developed rapidly, and smart technology solutions such as retail self-service equipment are becoming a hot focus of the retail industry.
The construction of a new consumption scene is inseparable from retail self-service equipment
The "14th Five-Year Plan and the Proposals for the 2035 Long-Term Goals" put forward "to comprehensively promote consumption, develop contactless transaction services, and promote the integrated development of online and offline consumption."
With the continuous favorable policies and the multi-faceted development of consumption patterns, businesses in the retail market are striving to build or transform new consumption scenarios. According to research conducted by RUNTO, the solutions that merchants are most interested in and are interested in purchasing are mainly related to software systems, such as marketing systems, ERP&SaaS systems, and shop patrol systems, accounting for 27.3%. The second is the reduction of personnel costs and the improvement of efficiency brought by unmanned retail and intelligent AI technology, which account for 20%. More attention is paid to the cash register system, commercial cold chain, supply chain related solutions and retail catering equipment. Among them, unmanned retail, payment and cash register systems, retail catering equipment and other solutions are inseparable from the deployment and configuration of self-service equipment terminals.
2020 China's retail market focused solutions
Good retail self-service equipment and supporting software solutions will help retail companies improve performance, reduce costs and increase efficiency, attract customers, management analysis, and product traceability.
The rise of the "contactless" economy, with 280,000 self-service devices in 2020
More and more consumers prefer the "smart self-service" retail experience, and the demand for "contactless" has begun to grow rapidly. Vending machines, self-service terminal equipment, unmanned retail store solutions and supporting IoT equipment, smart shelves/containers, smart shopping carts, receiving robots, service robots, inventory robots, logistics robots, unmanned entertainment and leisure service equipment and other self-service businesses The equipment has gradually penetrated into consumers' lives.
According to data from RUNTO, the retail market's self-service equipment shipments in 2020 will be close to 280,000 units, a year-on-year increase of 4.6%, and a compound growth rate of 19% in the next five years.
2018-2025F China's retail market self-service equipment shipment scale
The demand for display equipment in the retail market is concentrated in supermarkets
In addition to self-service equipment, in view of the overall display equipment landing projects in the retail market, according to RUNTO's research, in 2020, the market demand is mainly concentrated in supermarkets and supermarkets, accounting for 59.8%. Supermarkets are the main places for purchasing general civilian birthday supplies. Recently, the demand for epidemic prevention related equipment such as epidemic prevention propaganda, epidemic prevention temperature measurement, and self-service settlement has increased. Second, convenience stores, shopping centers, catering and entertainment accounted for 13.7%, 10.3%, and 9.0%, respectively.
The distribution structure of display equipment demand in China's retail market in 2020
From the perspective of regional structure, demand in East China is strong, accounting for more than half, followed by demand in South China, North China, and Central China, accounting for 7-9%.
Retail The further application of self-service technology
After 3 years of precipitation in new retail, the industry has returned to rationality. Practitioners should think more about how to optimize and boost the development of the existing industry through retail self-service technology. RUNTO recommends the following three aspects:
Smart store management and operation. Retail smart self-service technology can rely on the inherent advantages of digitalization to realize physical retail to obtain the digital capabilities of e-commerce; comprehensive collection, analysis and utilization of operating data to make the purchase, inventory and sales of goods more standardized; and intelligent realization of consumer profile analysis, Intelligent reminders for replenishment, product selection and pricing strategies, etc.
Consumer precision marketing and interaction. Retail smart self-service technology uses computer vision systems, identity recognition systems, shelves, payment devices, cameras and other devices can become traffic portals, collect consumers' social attributes, shopping preferences and other tags, generate them by cloud computing, and build brand preferences, purchasing power, etc. Dynamic tags ensure that the private domain traffic pool is large and refined, providing an important reference basis for subsequent operations and precision marketing. Secondly, an increasingly humanized interactive experience provides physical stores with new tools to attract consumers, and can also increase channels and methods for displaying merchandise and marketing content.
Empower related industry chains. The upstream industries of retail smart self-service technology, including information technology, smart logistics and other technologies, are constantly iterating and accelerating their development. In the future, the market share of related industries such as smart shelves, self-service POS, vending machines, service robots, and logistics robots will continue to grow. At the same time, the development of smart self-service technology will also empower many emerging projects and provide more growth ideas. Consumer poverty alleviation and the sharing economy (self-service laundry, self-service massage chair) etc. gradually enter the public's attention.